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HOW is the very first authentically Greek retail experience store in the heart of Shanghai.

From ancient times, Greeks treated strangers with respect
and attention. This tradition of generosity and courtesy
plays a vital role in Greek culture and since antiquity,
passed down from generation to generation. Today,
these values define the meaning of one, far-reaching
word “philoxenia” known throughout the world as Greek
Nature sets a limit on precious products and HOW makes
sure you get a taste of these treasured gifts. The amazing
Mediterranean climate, as well as regional micro-climates,
have contributed to the wonders of the Greek earth to
produce crops and high quality fruits of the land of all kinds.

During your visit at HOW store, you will have the chance to experience original Greek flavors and get a personal taste of the “Philoxenia” concept.

With this underlying mindset, we bring to our visitors in Shanghai excellent greek products with high alimentary value and an indisputable contribution to a higher quality of everyday life.

Our selected range of products include:

• Olive oil of high nutritional value
• Olive based products
• Honey from the greek forests
• Famous and awarded greek wines
• Aromatic herbs of Ancient Greece
• Natural pure water
• Jams based on greek recipes
• Spices, the soul of Greek cuisine
• Natural cosmetics formulated with nature’s most powerful ingredients
• Healthy snacks and more